biz: youtube – start to make some money!

Posted on | May 20, 2006 | No Comments

in this weeks The Clicker, Stephen Speicher suggests newcomer youtube.com stops growing and starts making some money. while luring more and more users every day – resulting in increasing bandwidth-costs – the social video-phenomenon has yet to find a valid business-model. Speicher’s interesting proposal recommends youtube to back the costs with inserted advertisments, splitting the revenue between youtube, the producer of the footage and moreover the site-owner who syndicates the content. this, according to Speicher, creates a win-win-win situatin for everyone. For everyone but the audience, at least as long as the ad’s aren’t targeted very specificall…

 

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