landrover: an example of mobile advertising
last week, during my vacation in new york city, I was walking uptown 7th avenue, when I noticed a huge landrover-billboard. having been working for austrias major outdoor-advertisment-company for a few years, I still have an eye for exceptional billboards like this, which had 3dimensional structure and the cars headlights were actually working (you can only guess that on this low-res cellphone-picture).
ok, the billboard alone wouldn’t have left me impressed ;), but after walking along, my cellphone suddenly started to rumble, indicating an incoming bluetooth-message, containing this advertorial video-clip from landrover:
besides the underlying idea of navigating a plane by a GPS-equipped-car in it’s trunk being utterly stupid funny, this is really a great example of mixing classical marketing-instruments like the billboard with modern, mobile marketing. I’m not about to buy a car in the near future, and I most probably wouldn’t by an SUV anyway. but this campaign left me with the impression of landrover being a company aware of the technological possibilities of this century. check the new york-campaign at http://www.landroverusa.com/nyc, where you can also see the hi-res video.
wow..echt faszinierend
yep…mir taugt sowas auch immer wieder…