second life: Universal Records goes virtual!

Posted on | June 20, 2006 | No Comments

more business-news from Second Life, as Mark Wallace from 3pointD.com reports, that Universal Motown Records Group launched their permanent residence ‘SoundScape’ within the virtual world. two major opening events are scheduled for this week, featuring meet-and-greets with platinum-selling hiphop-star Chamillionaire (june 25th, 1:00pm SLT) and rockband Hinder (june 26th). The SoundScape is a venue featuring a stage enabled for live audio- and video-broadcasts (screenshot by Mark), VIP-rooms and – of course – stores (cross-linked with the Universal-website).

As Mark points out, low server-performance – not uncommon in popular parts of Second Life – could undermine the attempts of media-companies like Universal trying to establish their virtual presence. when I visited SoundScape today, Universal-exectutives were busy preparing the events. however, I was lucky to speak to Dire Lobo from InWorld Studios, the company designing SoundScape. Dire told me that the events will be limited to 120 visitors, tickets will be available on-site on friday 23rd, 8am SLT.

ps: I’ll cover more news on Second Life during the next weeks, since I’m preparing an article for thegap. those of you interested in the topic should definitely subscribe to Mark’s blog, 3pointD.com!

 

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