online-retail: interview with founder of MyPleasure.com
Guy Kawasaki posted an awesome interview he did with Dr. Sandor Gardos. Dr. Gardos is a licensed clinical psychologist, sex therapist as well as a board-certified sexologist…and he is founder and CEO of MyPleasure.com, an online sextoy-retailer best known for its ‘Rabbit Pearl‘-vibrator featured on TV-show ‘Sex and the City’. as Dr. Gardos’ scientifc background suggests, MyPleasure isn’t just about selling plastic, but puts emphasise on sexual education by providing articels and advice. the interview highlights many areas of online-retail, not restricted to the busniess-area MyPleasure operates in.
S. Gardos: I was always a bit of a geek- I learned to program on a TRS-80 - so when the Internet starting reaching mass consciousness, I realized this was going to be THE way that most people would get their sexual information in the future. I wrote a paper on the topic about fifteen years ago in which I predicted things like online dating, chat rooms devoted to special sexual interests, and ubiquitous availability of sex education.
I should have saved the rejection letters from the journals I submitted it to. I still remember my favorite peer-review: “This is a superb paper and as soon as the Journal of _____ starts publishing science-fiction, it should absolutely be considered.”
Undeterred, I created the first web site on the Internet that explained what sex therapy was. I even offered a consultation service. This was back in the day when a new website was actually news! So I got a lot of publicity and that led to a string of opportunities being the producer, editor, or “sexpert,” for pretty much every major web site at the time (e.g. Time-Warner’s Pathfinder, About, WebMD, AOL, Excite, Oxygen).
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