podcasting: new iTunes-categories
for those of you hosting a podcast on the iTunes Music Store: Apple just announced a major overhaul of the iTunes podcast-categories. the updated specs can be found here. while the old categories will be supported ‘for the next few months’, I recommend everyone to check their feeds:
Most of the old categories and subcategories are now automatically mapped to corresponding ones within the new system. For example, if your podcast was listed under “Arts & Entertainment > Photography”, it will now appear under “Arts > Visual Arts.” However, 3 categories have been removed and do not have a similar replacement: “International”, “Talk Radio”, and “Public Radio”. Those categories overlapped with others in the old system, making some podcasts difficult to find. If one of these categories is listed as the first subject in your podcast feed, that category information will be ignored and the second category will be used to determine eligibility and placement in that feature page.
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