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traffic-visualization: clickdensity

analyzing website-traffic using the server’s access-log and common (free) tools like awstats or webalizer hasn’t really progressed a lot during the past years. the problem is, that log-data is too abstract for many business-executives and terms like ‘visit’, ‘unique visitors’ and ‘pages’ aren’t well-defined (f.e. the concept of ‘visit’ is based on an assumed timeframe/duration, which might differ among statistical tools). visualization service clickdensity offers an additional view on access-logs using heat-maps. by recording every single mouse-click (this is accomplished by integrating a javascript-snippet), clickdensity can generate visual representations of what links users are most likely to click on. moreover, clickdensity records the average time a user takes for his click.

clickdensity Demp

clickdensity offers a 30day free-trial which records up to 5.000 clicks. the ‘Standard’-package for £50 records 250.00 clicks, high-traffic websites will be charged higher fees (see the details).

TechCrunch points to similar products, which in case of ClickTale (currently in closed beta) even record whole user-sessions to mini-movies, which is a nice feature if you plan deep anaylsis of how your visitors use your website. with the exception of Google Analytics (which doesn’t offer heat-maps), most services in the area of traffic-analysis are not free. clickdensity’s service seems quite pricy, but it’s a very clean way to get insight on top-level user-behaviour.

edit: can anyone remember that log-analyzer (probably 3+ years ago?) which visualized traffic-data in a SimCity-like animated environment? can’t recall that product’s name…

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2 Comments »

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Comment by Marcus
2006-08-14 22:27:00

You’re probably referring to VisitorVille!

 
2006-08-14 22:59:24

[...] thx to Marcus, I finally rediscovered the SimCity-esque traffic-visualizer I mentioned some days ago. VisitorVille by World Market Watch is a Windows desktop-application building game-like graphic representations of webserver log-files. pages are represented as buildings, visitors referring from search-engines arrive in Google- or AOL-busses and carry a passport disclosing details like javascript- & flash-support and screen-resolution. [...]

 
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