SpiralFrog to partner with EMI

Posted on | September 6, 2006 | No Comments

SpiralFrog is in the news again. after last weeks major announcement on their deal with Universal Music (entitling SpiralFrog to start distribution of free music-downloads from Universal’s catalog by the end of 2006), a yesterday announced partnership unveils a similar venture between SpiralFrog and EMI Music Publishing. with two major labels on board and Universal about to buy one half of Sony-BMG, SpiralFrog’s business-model is strongly gaining momentum among the music industry.

while it’s clear that the free distribution-model will be ad-supported, there is still no statement on the exact form of advertising being used. according to rumours on a recent episode of TWIT, advertising could even go as far as requiring the user to listen to ad-spots each time they access a song. while this would definitely overshoot the mark and lead to poor acceptance of the service, I think modestly inserted ads would be tolerated by many users.

 

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