how-to game Alexa…

Posted on | November 25, 2006 | No Comments

sure, it’s common sense that Alexa’s traffic-stats have to be taken with a big grain of salt (the under-representation of traffic from non IE-browsers is only one major reason). but today Jason Calacanis goes a step further by claiming Alexa can be gamed (=manipulated) with no more than three clients running their toolbar & keeping an auto-refresh locked on the ‘optimized’ URL. during the next 10 days he’s conducting an experiment using his own site calacanis.com. if it’s really that easy (and well-known, as one commenter claims), I wonder why Alexa is still quoted at all…

for the record: calacanis.com is ranked at 13,773 as of today. in case you wonder: the recent peak starting nov 15th is caused by Jason’s resignation from AOL.

 

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