interview(s): long-tail prophets & -proponents

Posted on | December 7, 2006 | No Comments

IPTV Evangelist pre-published a Video Age Magazine-interview with Chris Anderson, editor-in-chief at Wired Magazine and author of “The Long Tail: Why the Future of Business Is Selling Less of More”. Anderson updates his theories of a diversified, yet profitable marketplace for digital goods in regards to the online-video revolution that brought us countless social video-websites & the breakthrough of video-blogs in 2006. “leveraging lower distribution [and production] costs to reach a specific niche and audience” (Anderson) is what drives video-blogs, or ‘Sliver-Casts’ as another pregnant term of Anderson puts it.

one of the most popular ‘Sliver-Casters’ (and a personal favorite) is Kent Nichols, with his highly successful guerilla-comedy Ask a Ninja, a semi-regular vlog featuring Q&A-sessions with the typical “ninja-next-door”. with 20mio downloads in 2006 and a DVD-release pending, the no-budget show is the living prove to Anderson’s long-tail concept. NewTeeVee (a online tv/video-focused blog recently launched by GigaOM) featured a short interview with Kent on the business-side on sliver-casting earlier this week.

 

Comments