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Seth Godin: When Bloggers do stuff

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Seth Godin on Truemors:

Which brings us to Guy Kawasaki and his new project. I disliked this project from the very first moment I saw the beta. It’s unlikely that it will fail. It will almost certainly generate a lot of traffic and a huge ROI for Guy. For the rest of us, it demonstrates just how easy it is to start a web company today, and just how important it is to create one that makes the world better, not just noisier.

now that’s interesting, as from my point of view, the only thing Truemors will be doing is generate more noise :) still, I like what they are doing with classic telephony & voice-recognition, and I bet there are some neat mobile photo/video-features in the pipe as well. btw., rumors tell that Truemors was built for some 12.000 USD…

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