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Googler Dolapo Falola has spent his 20% self-allocated time improving the mobile version of Google Reader, especially tinkering with the iPhone-ized app, which is easily the most comfortable way to read feeds on the go - thx! all important features (sharing & starring items, tags) are accessible through the top navigation and the app is sufficiently fast even on slow EDGE/GSM connections.

(just goto reader.google.com on your iPhone).

as of yesterday, Google finally reports back RSS subscription-numbers to content-publishers, which basically means that feed-statistics like FeedBurner can now include the number of readers subscribed to a feed through Google Reader or the personalized Google homepage (this wasn’t possible before, meaning that probably thousands of readers wouldn’t show up in your feed-stats). in case you - like me - wonder how this works, Google simply embeds the number of current subscribers into the http-request fetching the feed:

User-Agent: Feedfetcher-Google;
(+http://www.google.com/feedfetcher.html; 3980 subscribers;
feed-id=1794595805790851116)

as a bonus they’ve also added an FAQ aimed at publishers.

btw, according to my own FeedBurner-stats, Google Reader’s marketshare among RSS-readers seems to rise: