lessons learned from Kiko’s bust
Saturday, August 19th, 2006
Richard White, member of the team that created Kiko, wrote an honest post on the lessons he learned from Kiko’s failure. Kiko is an early - if not the first - AJAX-calendar (way before Google Calendar and 30boxes). yesterday, TechCrunch among others broke the news that Kiko Software decided to discontinue the service and put the domain and software for sale on eBay (if you ever felt an urge to compete with Google in a market where it’s hard to charge users, now is the time! the bid is currently at USD 50.000,-). Richard points out that Kiko wasn’t doomed by the mere appearance of Google Calendar or other competitors. according to him, the reason for the team calling it a quit was the perceived impossibility of getting a grip in the small business-market. the importance of breaking out of the blog- & web2.0-audience is probably the most significant lesson learnt from Kiko…
