nonsmokingarea.com

sxsw (the acronym “south by southwest” being an homage to the event’s location - austin, texas) is looking back at a twenty year long history as a conference focussing on music, film and interactive media (read more about sxsw at their official about-page). for those of you who - like me, until recently - haven’t heard about this multi-facetted event, the sxsw-podcast is a great possibility to get an idea of the plethora of panels & talks offered.
the feed currently holds more than 50 recorded panels from sxsw 2006 (each about 60min. long), covering topics like “bloggers in love”, “how to become a web-design super-hero”, “looking for xml in all the wrong places”, “podcasting 2.0″ and “web business for the rest of us”.

ladies and gentleman, fill up your mp3-players!

without a doubt, austria’s most successful brand red bull has applied the ideas of ‘advertisment 2.0′ long before that term was first used. besides their countless sports-sponsorships (the full list is amazing! unfortunately their flash-page isn’t link-friendly), the red bull music academy is one of their most interesting endorsements:

The Red Bull Music Academy is an event that travels the world. A yearly celebration of all the journeys and breakthroughs, all the dreams and intricacies that go into the music we love. In between checking gear, chatting on tunes, and spinning in clubs, you’ll get a rare glimpse into local musical hybrids in different countries each year.

http://www.redbullmusicacademy.com

it only makes sense, that the lectures from last years’s academy are available both as streams and podcast…

http://www.redbullmusicacademy.com/PODCASTS.132.0.html